Venmo
Venmo’s biggest user base, Gen Z, is the least financially confident generation despite having the most resources, so we worked with the money experts who they’re already listening to and dropped an educational album, their catchiest asset to date: Take Note. Make Notes.
Take Note. Make Notes.
AI Diss Tracks
At the start of April, we’re going to show people just how financially illiterate they can be by mixing AI-generated diss tracks from their Venmo histories.
Now that we got people thinking about their money habits, we’ll give them the opportunity to learn from their favorite rappers in concert.
Hyping Up Our Concert on Socials
Selling Tickets through ATM Pop Ups
To build excitement and sell tickets, we’ll be installing pop-up Venmo ATMs with hip hop artists as the vendors inside. These will be at concert venues throughout the month.
We’ll host concerts where new tracks are teased and rappers dive into their financial journeys at two of the largest US universities in one of the least financially literate states: the University of Southern California and the University of California, Los Angeles.
Live From the Hustlers
On April 25th, Venmo drops the most memorable resource for leveling up financial literacy with the release of their hip hop album.
Album Drop