Urban Outfitters Home
The personal used to be private, but in a world of Zoom meetings, Facetimes, and sharing on socials, your home is now a public backdrop to your life. With Urban Outfitters Home, it might as well make a scene.
Make a Scene
Step Inside Our Scene
To kickoff the campaign, we brought an interactive set to life for passersby to explore.
The participants were projected onto nearby digital billboards, where the furniture changed as shoppers uploaded different items to the scene from the UO app.
Life is Live
In a life-sized UO Home diorama installed in NYC, paid-actors spent a day living inside.
To keep on-the-go meetings as eye-catching as working from home, we installed work booths for people in airports, large transit stations, and in empty mall storefronts.
Meet With Us
Starbucks is the most popular spot for remote work, so we stylized sections for more memorable meetings.
Starring at Starbucks
We transformed high-vis bus stops into playful sets fit for a photoshoot.
Worth a Stop
To help Seth Meyers test-run his retirement, we furnished a new home-set for him with products he chose during a day-drinking segment, where he shopped for UO Home products and crafted cocktails based on his finds.
Retired Nights with Seth Meyers
We released a new line of pants and underwear, the pant-tease, for working from home, because what you’re wearing down there is still gloriously irrelevant.
In-House Apparel Collab
Make a Scene with Dani
Every Sunday of National Decorating Month, interior design influencer Dani Klarić took over UO Home’s Instagram for decorating tips and hosted one-on-one TikTok Live’s to give personalized advice and product suggestions.
UO Home is making a scene on socials for people whose backgrounds are pitifully boring. For those we called out on their busted background, we sent promo codes for catchier decor.
Watch Your Back
