The Sound of Rain - Seattle

In this campaign assignment I was tasked with creating a campaign for my home city based on a color. As I grew up near Seattle, Washington; a famously rainy area, I chose a muted blue color to tie into all of my designs. The Sound of Rain aims to broadcast stories from Seattle citizens about meaningful moments in their lives that were accompanied by the rain. Print, digital, and OOH ads make up the campaign, as well as themed telephone booths placed around the city where pedestrians can listen to recordings of some of the featured stories.